Conrad launches Marketplace Beta version for B2B customers

Conrad Business Supplies will revolutionize the distribution sector and expand its business model by adding its own “Conrad Marketplace” at the end of April 2017 for B2B customers in Germany.

Intelligent networking and trends such as IoT, virtual reality, smart home and digital transformation are changing customer requirements. In addition, non-tech sectors are rapidly developing products for the electronics industry. Product cycles are becoming shorter while product diversity, necessary for design engineers and MROs in current and future sectors of the industry, will grow exponentially and will break the 1 million barrier. At the same time, cost savings due to process optimization and the reduction of time spent on procurement are becoming increasingly important in companies of all sizes. A new ease of procurement is required, which can only be achieved through one-stop shops, i.e. the complete fulfilment of demand by one supplier.

This leads to new potential customers and new applications at the same time resulting in an infinite number of product requirements coupled with highest quality demands (e.g. ISO 9001 conformance). Distributors and manufacturers are faced with new challenges that are difficult to achieve. A large investment would be necessary to address this new and expanded customer base, to keep the infinite but required product portfolio up-to-date and to manage it in real time.

The marketplace technology is based on the B2B platform launched in February in Germany, Austria and the Netherlands. The in-house developed ‘ElasticSearch’ allows a full-text search in real time. In addition, customers can use our innovative voice search available on the Conrad webshops in Germany, Austria and the Netherlands with all mobile Android devices and with Google Chrome.

The launch of the Conrad Marketplace beta version in Germany will be followed by Austria and the Netherlands in 2017. The complete roll-out in all countries where Conrad has a presence is planned by the end of 2018. The goal is to provide customers with access to over 10 million products over the next two years. Conrad partners who offer products via the Conrad Marketplace, are selected according to strict quality criteria in order to ensure a high-quality supply chain.

 


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